On October 27, 2025, we officially kicked off the MAFSI x BBB Techs Mini-Series with Session 1: Tariffs, Trends & Line Card Performance. The turnout was strong, the discussion was lively, and the message was clear—rep agencies are ready to use data in smarter, more strategic ways.
This first session laid the groundwork for the entire series by showing how data visualization can transform day-to-day decision-making for reps, principals, and agency leadership.
Tim and Steve opened the session by breaking a common misconception: data visualization isn’t about how a dashboard looks—it’s about what it reveals.
We explored how better visuals help reps quickly interpret:
The goal was simple: give attendees a clear view of the market so they can act with confidence instead of reacting too late.
A major highlight of the session was the live walkthrough of tariff data. Using real examples, we demonstrated:
For many attendees, this was the first time tariff data felt useful rather than overwhelming.
The session also showed how agencies can use data to answer critical questions:
We walked through practical examples of dashboards that help reps prep for line reviews, guide conversations with principals, and prioritize high-impact activities.
Participants left with a clearer understanding of how to:
The feedback was overwhelmingly positive—reps appreciated how grounded and relevant the examples were to real agency challenges.
A big thank-you to everyone who joined us on October 27. The engagement, questions, and shared experiences helped set the tone for the rest of the series.